Legalese and Privacy

Ah, the terms and conditions page (AKA the privacy page), where plain English is thrown out the window in exchange for what feels impressive and formal (the sort of language one would expect from a $230,000 education).  There’s a whole lot of lawyerspeak occurring below.  Want to know what it means in plain English?  Too easy, friend.

While you’re here, on my website, you’re my guest.  I am honored to have you here.  I will always abide by the law (well, US Law, I couldn’t speak for the laws of other countries) and respect your privacy while you are here.

Information Collection

To be good at marketing, you need to know your audience.  I’d like to get to know you.  Mostly, I am interested in your name, email address, and business’ name.  I don’t do creepy things to get that information.  I use Google Analytics to track my site’s performance, a few sign-up forms, Mailchimp, and some cookies.  Sometimes they collect more information than I need.  If you would like me to remove your information, feel free to email me at
I share what I consider to be a lot of information on my site.  Please don’t steal it.  If you would like to use it, let me know.  We can probably work something out so that you can share it too.  That makes the internet a better place.

Sometimes, I use affiliate links to products.  That means I get money if you purchase via those links.  Both the Federal Trade Commission and I believe you should have the right to choose whether I should benefit from you using those links.  Therefore, I’ll let you know if I am using an affiliate link.

I don’t knowingly collect information on minors.  That would be creepy unless I was a toy manufacturer.  It would probably be creepy even if I was a toy manufacturer.  However, if a minor comes to this site, it’s possible that their data could be collected.  If that happens, email me at, and I’ll get rid of it.  Parents, try not to spy on your kids, but make them comfortable telling you where they go on the internet and give them guidance.  It’s a weird world, and some people are nasty.

I do my best to keep my data secure.  If a breach occurs, I will notify my audience.

If you have any questions or concerns, let me know:

Ok.  Here comes the legalese.

With respect to privacy, Tradecraft Writing (“TW”) adheres to all terms of United States Privacy Regulations, including, but not limited to

  • The Federal Trade Commission Act (“the FTC Act”), 15 U.S.C. §§41-58;
  • The Gramm-Leach-Bliley Act (“the GLB Act”), 15 U.S.C. §§6801-6827;
  • The Controlling the Assault of Non-Solicited Pornography and Marketing Act (“the CAN-SPAM Act”), 15 U.S.C. §§7701-7713 and 18 U.S.C. §1037;
  • The Telephone Consumer Protection Act, 47 U.S.C. §227 et seq.;
  • Applicable state and local laws;
  • and the European Union General Data Protection Regulation ( GDPR ).

Where conflicts of law arise, TW will adhere to the controlling laws and regulations of the United States of America. With respect to intellectual property, TW adheres to the terms of US intellectual property law, including

  • the Lanham Act, 15 U.S.C. § 1051 et seq.,
  • the Copyright Act, 44 U.S.C. §§ 505, 2113; 18 U.S.C. § 2318, et seq., and
  • all other relevant laws and regulations concerning intellectual property and unfair competition.

Your Privacy

Tradecraft Writing keeps the personal information it collects regarding website visitors and users of Tradecraft Writing’s services in a fashion that is confidential, secure, and private. Tradecraft Writing will notify visitors and users of any relevant security breaches, as required by law.  This privacy policy shall apply to all electronic communication with Tradecraft Writing. By using Tradecraft Writing’s website,, or otherwise using electronic means to communicate with Tradecraft Writing, you are consenting to the terms of this Privacy Policy.

Collection Of Information

This website collects various types of information, such as:
Voluntarily provided information, which may include your name, address, email address, billing and/or credit card information, etc., as needed for purchasing products and/or services and to deliver the products and/or services you have requested; and,
Information automatically collected when visiting the website, which may include cookies, third party tracking technologies, and server logs.

Tradecraft Writing will use personally identifiable information only for the purpose for which it was requested or for any additional uses specifically provided for on this site.
Tradecraft Writing and its agents may also gather information about:

  • the type of system (i.e., mobile device, tablet, or PC) you are using;
  • the type of browser and/or operating system you are using; and,
  • your IP address.

Tradecraft Writing collects this information to provide and maintain the quality of its services.

Intellectual Property Protection

The information contained in this site is the sole property of Tradecraft Writing, unless otherwise specified. This information includes, but is not limited to,

  • Writings;
  • Illustrations;
  • Infographics;
  • Photographs;
  • Videos;
  • Logos;
  • Guides;
  • Templates; and,
  • Audio recordings.

No unauthorized use is allowed except as provided for under US Laws. All of the information found here cannot be used without the express written consent from Tradecraft Writing.

Use Of Information Collected

Tradecraft Writing may collect and make use of personal information to assist in the operation of its website and to ensure delivery of the services you need and request. When necessary, Tradecraft Writing will use personally identifiable information as a means to keep you informed of other possible products and/or services that may be available to you.

Tradecraft Writing may also be in contact with you regarding surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered.

Tradecraft Writing does not now, nor will it in the future, sell, rent or lease any of our customer lists and/or names to any third parties.
Tradecraft Writing may deem it necessary to track websites and/or pages that our users may frequent in an effort to gleam what types of services and/or products may be the most popular to customers or the general public.


Tradecraft Writing does not knowingly collect personally identifiable information from children under the age of eighteen (18) without verifiable parental consent. If it is determined that such information has been inadvertently collected on anyone under the age of eighteen (18), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database. Anyone under the age of eighteen (18) must seek and obtain parent or guardian permission to use this website.

Unsubscribe Or Opt-Out

All users and/or visitors to the website have the option to discontinue receiving communication from Tradecraft Writing or reserve the right to discontinue receiving communications by way of email or newsletters. To discontinue or unsubscribe to Tradecraft Writing’s content, please send an email that you wish to unsubscribe to Tradecraft Writing.

Tradecraft Writing uses affiliate links to other websites on occasion. When such links are used, they will be clearly indicated in accordance with FTC regulations. With respect to affiliate links, as well as all links to outside websites, generally, Tradecraft Writing does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites.


Tradecraft Writing takes every precaution to maintain adequate physical, procedural, and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure or modification of the user’s personal information under our control.

The company also uses Secure Socket Layer (SSL) for authentication and private communications in an effort to build users’ trust and confidence in the internet and website use by providing simple and secure access and communication of credit card and personal information.

Changes To Privacy Policy Agreement

Tradecraft Writing reserves the right to update and/or change the terms of its privacy policy, and as such will post those change to our website, so that our users and/or visitors are always aware of the type of information we collect, how it will be used, and under what circumstances, if any, we may disclose such information. If at any point in time Tradecraft Writing decides to make use of any personally identifiable information on file in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email.

Acceptance Of Terms

Through the use of this website, you are hereby accepting the terms and conditions stipulated within the aforementioned Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of this site. In addition, your continued use of the Tradecraft Writing website following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

How To Contact Tradecraft Writing

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, or the use of your data by Tradecraft Writing, please feel free to contact Tradecraft Writing at